Apple announces ‘Beats x Kim’ collab, but all I see is shapewear

Apple and Kim Kardashian announced their first collaboration this week, taking the Beats Fit Pro wireless earbuds to new, nude-toned heights.

In hues so neutral they could make even Sir Jony Ive blush, Apple said the buds will come in three flavors: “moon,” “dune” and “earth.” They’ll debut on on August 16 and “in limited quantities” at some Apple Stores and third-party retailers the next day.

If this collab tugs at your heart strings, the Kardashian-approved buds will set you back $200, or $20 more than the standard Beats Fit Pro cost lately. The minimal colors are all that’s new, and they appear to have been plucked right out of a lookbook for SKIMS, the shapewear company Kardashian launched (and quickly rebranded) in 2019.

Beats x Kim Kardashian collab ear buds with cases in colors "earth," "dune" and "moon"

Left to right: Beats x Kim buds cases in “earth,” “dune” and “moon” hues. Image Credits: Apple

“Since you’re wearing something every day, I wanted them to be able to blend in,” said Kim Kardashian in an ad for the buds. “I’ve never seen any tech products, especially headphones, be in neutral colors.”

Apple acquired Beats from Dr. Dre and music executive Jimmy Iovine back in 2014 for a cool $3 billion.

‘Where can I find them?’

Featuring the same innards that launched in November 2021, Apple said it will sell the special-edition buds in nine countries. Here’s where folks can pick up a pair (listed alphabetically).

Australia: David Jones

Canada:, Amazon and SSENSE

China: Lane Crawford and WeChat

France:, an Apple Store in Paris (Champs-Élysées) and Galeries Lafayette

Germany:, an Apple store in Berlin (Kurfürstendamm) and Zalando


Switzerland: Zalando

UK:, Amazon, an Apple Store in London (Regent St.) and Selfridges

U.S.: and Amazon, as well as at Apple Stores in Los Angeles (at the Grove, Tower Theater and 3rd St. Promenade locations), New York (5th Ave. and Soho), Miami (Aventura) and Chicago (Michigan Ave.).

Original source:


Amazon Pulls the Plug on Kids’ Interactive Gadget Glow

Launched during the pandemic, the gadget was designed to help kids keep in touch with loved ones they couldn’t be with. Original source:

Read More

India plans to speed up testing and safety approvals for electronic devices

India is planning to speed up testing and safety approvals of electronic devices, including smartphones and earbuds, to reduce their time to market. Currently, it can take as long as 20 weeks to for consumer electronics to pass safety tests — but the new approvals could bring that down to as little as three days. […]

Read More

JBL’s new earbuds have a case with touchscreen, because we don’t have enough displays

Tired: JBL announced the Tour PRO 2 earbuds with active noise cancellation (ANC). Wired: The case has a touchscreen. That’s right. In the off-chance you didn’t have enough screens in your life, the new earbuds’ case adds another 1.4-inch LED touch display. Users can flick through multiple screens like different watch faces that allow them […]

Read More